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Copy & Send
Advertising Effectiveness Survey
[Insert ad that you are asking for feedback on here]
1. Please tell us what you think the main idea/most important message of this advertisement is:
2. How well do you like this ad?
I do not like it at all
I do not like it
I like it
I like it very much
3. What is your favorite thing about this advertisement?
4. What would you like to change about this advertisement?
5. Do you find anything about this ad confusing or hard to understand?
6. If so, please elaborate:
7. In the past month, how many times have you seen an advertisement for this product?
4 or more
8. Are you currently using this product?
9. Have you ever used this product?
10. Based on this advertisement, how likely would you be to purchase this product the next time you need [product category]?
Not at all likely
11. Please indicate your level of agreement with the following statements regarding this advertisement:
Is consistent with company image
Is an ad I will remember
Information in ad is relevant to me personally
12. How would you compare this ad with competing ads for similar products?
Just about the same
Not as good
Please tell us about you:
13. Please check all statements that apply to you:
I go window shopping often
I often buy things on impulse
I shop online
I rely on my own judgement when buying
I like stores with very low prices
I never seem to have enough money
16. What is your average household income, before tax?
Less than $15,000
$150,000 or more
17. Do you currently have children under the age of 18 living in your house?