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New Product Concept Survey
We are in the process of developing a new product to add to our [Mules'R'Us] product line. Please answer the following questions pertaining to this new product concept candidly.
DETAILED PRODUCT CONCEPT: [We are in the process of developing an exciting new product for mules that we hope will appeal to anyone who owns/uses mules for labor. It is a synthetically produced pheromone spray designed to improve your mule's attitude. The spray mimics the natural "contentment" pheromone produced by mules when they are happy. And everyone knows that a happy mule will work longer and harder, and generally just be more pleasant to be around! The pheromone should be sprayed on the mule's nose, just above the nostrils, and takes effect immediately. As such, it works best when applied just before setting your mule to work/beginning any social interaction. It will likely be sold in spray bottles in quantities of: 8 oz., 16 oz., and 2 lb.]
1. Based on the description, what is your reaction to this new product concept?
I am very interested
I am slightly interested
I am not interested
Are you crazy?
2. What would be your main reason for buying this product?
3. How would you describe your need for this product?
I need it badly
I need it
I might use it
I do not need it
4. How often could you find a use for a product such as this?
Once a week or more
2 - 3 times a month
once a month
every 2-3 months
2-3 times a year
once a year
I could not find a use for it at all
5. Based on the product description, how interested would you be in buying this new product if it was priced within your budget?
6. Please tell us about what you like most about this product:
7. Please tell us what you would change about this product:
8. Based on the description, please rate the product on the following:
9. How would you compare this product to other similar products already on the market?
Better than anything currently available
No sign of any difference
Not as good
There is nothing like this currently available
10. How much would you be willing to pay for this product?
Price per oz.
11. What method would you likely use to purchase this product? (check all that apply)
Purchase in a store
Purchase by mail
12. Which name do you like best for this product?
Stubborn No More
Happiness in a Bottle
Please tell us about you:
15. What is your total household income, before tax?
$150,000 or above
Prefer not to answer