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New Service Concept Survey
We are considering adding a new service to our [Mules'R'Us] service menu. Please answer the following questions pertaining to this new service concept candidly.
[Mules'R'Us would like to introduce a new service offering to mule owners across the country. We call it "Mule Manners". The purpose of this service will be to give mule owners more fulfilling daily interactions with their mules. We propose to come to your farm and, over the course of 5-10 training sessions, teach your mule to: come when called, wave at you when you first appear and when you leave, and shake your hand on demand. We will offer a money-back guarantee that your mule be fully trained within a maximum of 10 sessions, and recommend "refresher" training sessions once a month.]
1. Based on the above description, how likely would you be to use our service instead of comparable services currently available from other companies?
Not at all likely
Not very likely
There is nothing like this currently available
2. If you are not likely to use our service, please tell us why: (check all that apply)
I do not need this service
I do not want this service
I am satisfied with another company's service
I cannot pay for this service
I am not willing to pay for this service
3. What would make you more likely to use our service?
4. What groups of people would you expect to be users of this product? (check all that apply)
I cannot think of anyone who would use this service.
5. How often do you expect you would use this service, (after the initial training course)?
Once a week
Every 2 weeks
Once a month
Every 3 months
Once a year
Less than once a year
6. Please tell us which of the following companies that offer similar services you are aware of: (check all that apply)
Midwestern Agricultural Association
Equine Club of greater Wisconsin
Mules for Fun & Show
Mule Behavioral Society
7. Please rate the following aspects of this service concept:
Not at all
Very much so
Relevant to your business
Different from other mule services currently available
8. What do you like most about this service idea?
9. What changes would most improve this service idea?
10. What would you be willing to pay for this service, per training session?
11. If you are interested in this service, how would you most prefer to pay?
Call/Order by Phone
Go to place of business/office
Please tell us about you:
12. In which industry do you work?
13. How many mules do you currently own?
14. What is your level of authority within your company regarding business decisions?
Final decision maker
15. What is the annual revenue of your company?
over $1 million
Prefer not to answer